Create a WhatsApp template
Get a message approved by Meta so you can write to customers after 24 hours.
Sign in to open ChannelsA template is a message that Meta approves in advance. It's the only way to message a WhatsApp customer more than 24 hours after their last message, for example to confirm an order or remind them of an appointment.
Create a template
- Go to Channels and click Manage templates on your WhatsApp card.
- Click Create template.
- Give it a name, which only your team sees, and choose the language it's written in.
- Choose what it's for. Utility is for updates about an order, booking or account. Marketing is for offers and news.
- Write the message. For anything that changes per customer, like a name or an order number, click Add variable and give an example.
- Add a header, footer or buttons if you like, then click Submit for review.
Meta usually reviews templates within minutes, though it can take up to 24 hours. Click Sync with Meta to check for updates.
For marketing, you can also build a carousel: 2 to 10 cards that customers swipe through, each with its own picture and buttons.
If Meta rejects it
The reason is shown on the template. Fix the problem and submit it again under a new name. A deleted template's name can't be reused for 30 days.
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