Why you can't reply after 24 hours
WhatsApp, Instagram and Messenger limit when businesses can message customers. Here's how it works.
Sign in to open your inboxMeta, the company behind WhatsApp, Instagram and Messenger, protects people from unwanted messages from businesses. That's why these apps limit when a business can write.
The rules
- You can reply freely for 24 hours after the customer's last message. Every new message from them starts the 24 hours again.
- On Instagram and Messenger, a reply typed by someone on your team can still be sent for up to 7 days. Messages the AI or an automation sends by itself, and bulk messages, stay limited to 24 hours.
- On WhatsApp, after 24 hours you can only send an approved template. Send a WhatsApp template
- Telegram and your website chat have no time limit.
What you'll see
When the time is up, the reply box tells you. Wait for the customer to write again or, on WhatsApp, send a template.
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